5 Ways Small Motels Can Increase Revenue in Off-Season
During low seasons, small motels often struggle to maintain occupancy. Here are five practical ways to increase revenue:
- Offer special seasonal packages or discounts to attract guests.
- Target local residents with staycation deals.
- Promote F&B or additional services to increase per-guest revenue.
- Collaborate with local businesses or events for cross-promotions.
- Leverage digital marketing to reach niche audiences.
Optimizing Hotel F&B for Maximum Profit
Food & Beverage operations are critical to hotel profitability. Key strategies include:
- Menu engineering: highlight high-margin dishes and optimize pricing.
- Upselling techniques: suggest drinks, desserts, or packages.
- Efficient inventory management to reduce waste.
- Staff training to improve service and increase guest satisfaction.
- Analyze data to track what sells and adjust offerings accordingly.
Digital Marketing Strategies That Actually Fill Rooms
To maximize bookings online, implement these strategies:
- Optimize your website for SEO to appear in relevant searches.
- Leverage OTAs (Booking.com, Expedia) effectively with competitive pricing.
- Use social media campaigns to engage and retarget guests.
- Email marketing to previous guests for repeat bookings.
- Track and analyze campaign performance for continuous improvement.